What SXSW Taught Me About the Future of Creativity, Technology, and Human Ingenuity Earlier this year, I returned from SXSW — a week that, from the outside, may have looked like a blur of tacos, neon lights, and celebrity panels. But behind the immersive installations and late-night conversations was something much more profound: a powerful re-affirmation that in a world increasingly shaped by AI, humans remain the strategy. AI is the Tool. Humans are the Spark. Yes, AI can pitch
Phil White
June 24, 2025