At a cost of over $2bn, The Sphere may seem to be just an extension of Las Vegas’ mantra: bigger is better. There are mind-blowing statistics: an 18,600-person capacity, a 16k resolution wrap-around screen inside, and 58,000 sq. ft. of screen space outside. But the most impressive thing about the Sphere from Whitewall’s perspective is not about scale and size; it’s how content is being reimagined all around us, and there are lessons here we that can all learn as
Matthew Wall
January 23, 2024