the art of innovation
The Art of Innovation
Working with HM Consulate-General in San Francisco, Whitewall helped showcase the best of British tech, art, and ingenuity in one standout experience.
Our big idea? The Art of Innovation — a bold campaign positioning Britain not as a land of legacy, but as a launchpad for future-facing creativity, sustainability, and tech.
The Art of Innovation
Working with HM Consulate-General in San Francisco, Whitewall helped showcase the best of British tech, art, and ingenuity in one standout experience.
Our big idea? The Art of Innovation — a bold campaign positioning Britain not as a land of legacy, but as a launchpad for future-facing creativity, sustainability, and tech.
Branding the Buzz
Branding the Buzz
We created a clean, modern identity that stitched together British heritage and cutting-edge design — from a fresh Union Jack-inspired logo to the hashtag #BritishInnovation. This visual identity brought together the evening’s vibrant, forward-looking ethos for an audience drawn from across Bay Area businesses.
We created a clean, modern identity that stitched together British heritage and cutting-edge design — from a fresh Union Jack-inspired logo to the hashtag #BritishInnovation. This visual identity brought together the evening’s vibrant, forward-looking ethos for an audience drawn from across Bay Area businesses.
Hype and Partnerships
Hype and Partnerships
Working with the British Consulate-General, we rolled out a buzz-building comms plan for all HMCG’s social media channels. For sponsors, we built a luxe prospectus aligned with two cultural powerhouse art exhibitions: Eyes of the Storm by Sir Paul McCartney and I Dream a World by Sir Isaac Julien.
Working with the British Consulate-General, we rolled out a buzz-building comms plan for all HMCG’s social media channels. For sponsors, we built a luxe prospectus aligned with two cultural powerhouse art exhibitions: Eyes of the Storm by Sir Paul McCartney and I Dream a World by Sir Isaac Julien.
The Main Event
The Main Event
At San Francisco’s de Young Museum, the evening kicked off with a private tour of the stunning exhibition, followed by a vibrant reception. Think: bagpipes, Beatles covers, Union Jack napkins, and strawberries-and-cream. UK innovation stole the spotlight — everything from electric bikes to eco drinks in cardboard bottles.
Guests flowed between immersive exhibits and real conversations — like a British motorbike engineer swapping ideas with a senior Oracle exec on data integration. That’s the magic of making every moment count.
This is what it looked like. Click image to play.
At San Francisco’s de Young Museum, the evening kicked off with a private tour of the stunning exhibition, followed by a vibrant reception. Think: bagpipes, Beatles covers, Union Jack napkins, and strawberries-and-cream. UK innovation stole the spotlight — everything from electric bikes to eco drinks in cardboard bottles.
Guests flowed between immersive exhibits and real conversations — like a British motorbike engineer swapping ideas with a senior Oracle exec on data integration. That’s the magic of making every moment count.
This is what it looked like. Click image to play.
MAKE EVERY MOMENT COUNT
Have you got the time?
The future we can shape together is an immersive one, bridging offline & online brand experiences at a time when we have never been as connected to each other. Isn’t it about time you made every moment count?
Every moment counts
Email rod@whitewallcreative.com to book a meeting now.