The start of a bright new career at Oracle is given an extra boost by the Global Tech Program. It gives the stars of the future the best possible beginning to their professional journeys at one of the world’s most exciting and dynamic tech companies.

Whitewall was asked to make every moment count in this important program – engaging Oracle’s new starters right from the very beginning.

Adopting a strategic approach meant devising a multi-platform comms plan that provided information, inspiration and engagement to a new generation just joining the workforce.

Timing, format, design, tone of voice, digital and live components: all need to ensure that our audience gets engaged and stays engaged.

With such a diverse set of communication channels, on-going graphics support from the Whitewall design studio not only ensures that every touchpoint is on-brand and on-message, but also gives the Early Careers program a fresh and compelling look and feel.

Videos, digital messaging, and graphic material for virtual and live experiences: all collateral is produced by Whitewall and designed to enhance audience engagement.

To appeal to our young, Gen Z audience we need to make sure that the program theme is something they can relate to and engage with. This year’s theme has become instantly recognizable to our audience, speaks in their language and uses the formats they relate to.

With so many comms options available, we needed to select the channels that were right for Oracle and right for its new starters.

With flair, originality and occasionally a little fun, these eye-catching and creative comms pieces have been essential in driving new starters to be more informed and better connected.

At the live sessions – and in the virtual events – it’s all about communication. Our slideware is designed to showcase Oracle’s content while remaining visually stimulating and appealing.

A crucial part of the program is a series of live events – supported by a virtual component – that take place on campus at various Oracle locations around the world. Our on-site team delivers joined-up experiences that include a combination of content sessions and stimulating activations – helping our early starters build their confidence, their knowledge, and their network.

These events are designed to engage our audience with the content and with each other.

Building a successful program meant working closely with the Oracle team to ensure that the key learnings were delivered in a lively and engaging format. As experience engineers, we consider every element and how it can contribute to a successful outcome. We developed the Run of Show to be delivered across 3 separate geographies.

Our skilled facilitators led participants through several activities that were not only informative and engaging, but also fun to do. Encouraging participants to network, work together and share about themselves is instrumental in helping them develop their careers.

Getting to know some of the participants in the Global Tech program really brought the experience to life: showing the impact on these talented and enthusiastic newbies. Over the course of the program, we interviewed a diverse range of participants and created a short video profile of the individuals and their stories. What came across is how much the program contributed to their personal and professional growth, and what a bright future awaits.

With a videographer on hand at each location, we capture amazing moments. This footage is used to promote the program and shine a light on the great opportunities that await our early starters on their journey with Oracle.